Easily calculate your Average Revenue Per User (ARPU) to understand how much revenue each customer generates on average. Use this insight to optimize pricing, improve customer value, and drive business growth.
Input the total revenue earned in the selected period.
Provide the number of active customers during the same period.
The calculator will compute your ARPU, showing the average revenue per user.
Compare your ARPU to competitors and industry benchmarks.
Increase ARPU through upsells, pricing optimization, or customer segmentation.
Find ways to boost revenue by optimizing customer acquisition and retention.
Track how much revenue each subscriber generates. Identify trends in customer spending habits.
Understand per-customer value and optimize pricing. Compare ARPU across different product categories.
Measure revenue performance across user segments. Improve monetization strategies based on ARPU trends.
Assess the financial health of a business before investment. Benchmark ARPU against industry standards.